TLDR Tech / Marketing
Mid-level generalist > senior strategist
The most important hire in content is a mid-level generalist who can think strategically, write well, and use AI fluently. This role is disappearing as companies shift to senior leaders setting direction and junior or AI tools handling execution. That creates a gap in judgment and translation between strategy and execution. The generalist turns strategy into strong briefs, evaluates AI output, and connects business goals to audience needs. Without this layer, teams produce more content but lose quality, context, and coherence.
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