TLDR Tech / Founders
Meta's MCP is now available
The Meta MCP is now available to developers. It allows developers to speak to Meta's platform in natural language to create and edit campaigns, ad sets, and ads, perform detailed reporting, manage catalogs and feeds, run A/B tests, and review activity logs. The platform was designed for advertisers using AI assistants and developers building AI-native ad flows. It provides structured, permission-scoped access to ads capabilities without the need for individual endpoints.
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