TLDR Tech / Marketing
Meta released an official MCP and CLI for ads, but you still have 3 constraints
Meta's new MCP and CLI allow you to automate campaign changes directly, but success depends on tight controls and clean data. Roll out agents in stages like shadow mode and guardrails since an agent can burn a full daily budget in minutes without limits. Fix tracking issues like CAPI dedup and low EMQ scores before scaling or the agent will optimize toward the wrong outcomes at speed. Meta data alone gives a biased view since it lacks CRM and cross-channel signals. Winning teams feed agents unified data and measure true incrementality before increasing automation.
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