TLDR Tech / Marketing
Meta highlights rising brand opportunities in women's sports
Meta identifies women's sports as a significant emerging market for brands, noting its growth at 4.5 times the rate of men's sports. Last quarter, women's sports content on Meta platforms garnered over 1.2 billion WNBA views and 900 million women's soccer views. Athlete partnerships are particularly impactful, with 76% of sports fans citing athlete content as influential in their purchasing decisions. Meta advises brands to proactively engage with women athletes to capitalize on this growing category.
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