TLDR Tech / Marketing
Meta enters enterprise AI race with new business agent
Meta has launched a Business Agent that moves beyond rule-based chatbots to take autonomous actions like booking appointments and completing payments across WhatsApp, Messenger, and Instagram. More than 1 million businesses were already using earlier chatbot versions, and the new agent will be free initially with paid tiers planned. A broader Business Agent Platform connects to hundreds of third-party systems including Shopify and Zendesk.
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