TLDR Tech / Marketing
Marketing's next target audience? Co-workers
CMOs averaged 4.3 years in their roles in 2024, the shortest tenure of any Fortune 500 C-suite position, and fewer than half feel well-equipped with their budget to improve marketing's impact. Colleagues see the ads and social posts but not the strategy behind them, and marketing's measurement challenges mean contributions rarely show up in terms the CFO or CEO can validate. Fixing this means starting cross-functional work early enough to shape projects rather than execute them and building an internal case for marketing's contribution the way marketing builds external cases for a product.
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