TLDR Tech / Marketing
Marketing teams are stuck in single-player Claude mode. Here's how to go multiplayer
Most AI gains inside marketing teams stay locked to individual users rather than compounding across the team. A shared system that keeps context current and capabilities reusable turns one teammate's improvement into gains for everyone else automatically. The hard part is rarely the technology. It's deciding who owns the system, getting teammates to actually use what already exists, and keeping instructions from going stale as tools change weekly. Teams that skip this step keep re-solving problems that were already solved somewhere else on the team.
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