TLDR Tech / Marketing
Marketers and consumers don't agree on AI's effectiveness
Marketers and creators trust AI product recommendations far more than consumers do, which shows a clear trust gap. A new study found 79% of marketers and 77% of creators believe AI delivers high-quality recommendations, but only 35% of consumers agree. While 80% of marketers and creators think AI can improve online shopping, 61% of marketers worry about its threat to the creator economy and 49% fear it could reinforce bias. Consumer discomfort remains high, since 63% say they are uneasy about AI using their browsing and purchase data. The findings suggest human creators still hold an advantage because audiences value credibility and authenticity.
Read the full story