TLDR Tech / Founders
Make Friends With Your Market
Most teams pay for the booth, then waste the room. They sit behind a table, check their phones, and wait for obvious leads to walk up. Meanwhile, the openings are everywhere. Someone slowing down for half a second. Holding eye contact. Touching a brochure. The move isn't a pitch. It's an easy invitation. The piece also makes the case for talking to neighboring booths, not just buyers. One 20-minute conversation with the booth next door led to an intro into a customer segment the company hadn't considered.
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