TLDR Tech / Design
lukecharles and Radda create new identity for the Motor Neurone Disease (MND) Association
The Motor Neurone Disease Association has unveiled its first major rebrand in over a decade after research showed its previous identity didn't clearly connect its name to its frontline impact. Developed by lukecharles and Radda, the new strategy-led identity introduces a warmer terracotta colour palette and fingerprint-inspired visuals to reflect individuality, improve accessibility, and cut through digital noise, aiming to feel more human, flexible, and impactful while supporting the charity's ambitions to accelerate research, improve care, and better represent people living with MND.
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