TLDR Tech / Marketing
"Lowest Consumer Sentiment" Is Good News?
The University of Michigan consumer sentiment index hit 44.8, the lowest reading in the survey's history. The argument is that the data misreads the situation, since consumers are not broke but adapting, waiting longer on big purchases and trading goods for experiences. The deeper issue is a consumer balance sheet built for a declining nuclear-family model, with oversized homes, family-sized cars, and groceries aimed at households that increasingly do not exist.
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