TLDR Tech / Marketing
LinkedIn Prospecting Playbook
A three-day sequence can transform a cold call into a live conversation. Day one involves a LinkedIn voice note referencing a specific trigger and hinting at a future call. Day two sends a concise email reiterating the same insight. Day three is a phone call referencing both previous touches and inquiring about the voice note. This repeated exposure across channels builds familiarity. This strategy requires precise research; generic outreach will not be effective.
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