TLDR Tech / Design
Koto just proved that design for enterprise platforms doesn't have to be beige
Hospitality platform Mews worked with Koto to rebrand itself, moving away from generic SaaS aesthetics toward a bold, highly distinctive identity that balances clarity with complexity. The new brand uses striking pink, expressive typography, and a confident “concierge-like” tone of voice to stand out in a conservative industry, showing that even enterprise software can win attention and trust through creativity, personality, and strong design systems rather than playing it safe.
Read the full story