TLDR Tech / Design
KIT Studio designs mascot-led identity for Birkenstock customisation
Birkenstock, in collaboration with KIT Studio, has launched Your Blank Canvas, an in-store customization platform at its London flagship. This initiative moves Birkenstock beyond functional design towards playful self-expression, incorporating mascot versions of iconic styles, a bespoke bubble-style typeface, and city-inspired "passport stamp" graphics, blending heritage with a youth-oriented identity.
Read the full story