TLDR Tech / Design
Justified Studio builds Brightfield's brand on ‘Proven Intelligence'
Justified rebranded AI procurement platform Brightfield to better reflect the sophistication of its product, centering the identity around the concept of "Proven Intelligence" to emphasize trust and evidence over typical AI visual clichés. The new brand uses a geometric cube system, a distinctive dimensional "B" logo, a refined typography and color palette, and showcases the product itself as proof of its capabilities, while giving the TDX AI platform its own connected visual identity. Since launch, the redesign has been well received internally and externally, helping align teams around a more modern, credible brand that better communicates Brightfield's value.
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