TLDR Tech / Marketing
Is the Era of the 15,000 Plus Marketing Technology Landscape Coming to an End?
Consolidating a martech stack is less about cutting applications and more about whether each tool provides unique value a broader platform cannot. AI is making many single-purpose tools redundant by combining functions that once required separate systems. However, over-consolidation risks vendor lock-in and losing specialized capabilities. The likely outcome is a smaller core of shared platforms, with specialized tools kept only when they add clear value.
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