TLDR Tech / Founders
Is Buying Your Product Optional for the Customers You Are Targeting?
A product's appeal to a "best customer" doesn't guarantee similar companies will purchase it. While they may share the same problem, their reasons for acting immediately can differ. For example, a marketer might urgently need a dashboard for visibility reporting but feel less pressure to buy a tool that improves it. It's important to analyze what compelled previous customers to buy: what urgent problem could they no longer postpone, and why couldn't existing tools or other options solve it?
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