Is 3rd party data the biggest lever in GEO? Our data says no

2026-10-05

3rd party pages make up 85% of AI citations, but they're not the strongest predictor of whether a brand gets mentioned. Of the answers that mentioned the brand, 87% cited its own site, while 3rd party pages featuring it were cited far less often. When the brand's site was cited, it was mentioned 90% of the time in Google AI Overviews and 73% in ChatGPT.