TLDR Tech / Design
iPhone 18 Pro camera may come with pro software, Apple considered buying Halide
Apple explored acquiring Lux Optics to accelerate improvements to its iPhone camera software, particularly as it pushes toward more professional-grade features on the iPhone 18 Pro, but the talks ended when Lux's founders decided future app updates could raise the company's value. Shortly after, internal tensions escalated into a lawsuit, leading to the firing of cofounder Sebastiaan de With, who was accused of retaining confidential materials, though he later joined Apple's design team. Despite the messy situation, the broader takeaway is that Apple is prioritizing major upgrades to its built-in camera app to better match its increasingly advanced hardware.
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