TLDR Tech / Marketing
Inside 5 food and beverage influencer campaigns that delivered measurable ROI
Results improve when brands move beyond large creator rosters and toward more deliberate strategic choices. Habit Burger drove 10.5M impressions by deploying food trucks and creators on the ground during Big Game weekend instead of buying a traditional ad spot. Tapatío Ramen integrated direct purchase links into creator content and ran paid amplification on the best-performing assets, achieving 41% higher ROAS and surpassing its own Amazon sales through Shopify. Totino's took a different route, giving TikTok gaming creators minimal creative guardrails and landing a $0.61 CPM across 11.7M impressions.
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