Influence Happens Everywhere, an analysis of the 5,000 most-visited sites on mobile and desktop web

2026-03-26

Influence is spread across many channels, with search and social making up nearly half of all visits. Google dominates, drawing as much traffic as the next 13 sites combined, while AI tools account for only about 0.1% of usage. The data suggests most influence happens across fragmented platforms, and search mainly captures and converts demand rather than creating it.