TLDR Tech / Marketing
Image AI models now drive app growth, beating chatbot upgrades
Image AI models are now the main driver of AI app growth. They generate about 6.5X more downloads than traditional model upgrades. Gemini added over 22M downloads after its image model launch. ChatGPT saw more than 12M incremental installs from its GPT-4o image update. Users are more motivated by visual creation features than conversational improvements. However, most apps fail to convert this surge in attention into revenue, with only ChatGPT seeing meaningful consumer spend.
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