TLDR Tech / Dev
I told them forced consent was unlawful. Five years later, it cost Elkjop €1.8 million
Elkjop was fined €1.8 million for violating GDPR and ePrivacy regulations by forcing customers to accept marketing communications in exchange for membership benefits. This ruling by the Norwegian Data Protection Authority reinforces that consent must be freely given, serving as a warning to companies that rely on coercive consent models.
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