TLDR Tech / Marketing
I can't believe some marketing teams skip this
Customer census surveys are an underused marketing motion that helps teams collect customer insights and build a stronger evidence library. The best surveys are cross-functional, tightly scoped to around 10-15 questions, and targeted to active users for higher-quality responses. Treat the send like a campaign with follow-ups and incentives, then move quickly on responses to turn feedback into testimonials, reviews, and advocacy opportunities.
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