TLDR Tech / Marketing
I Analyzed 100 B2B Marketing Teams with Claude Code. Here's the full report
Marketing is becoming a core growth lever as fast-growing B2B startups invest heavily in team size, hiring, and new channels despite disruption from AI. At the same time, companies are shifting toward broader, cross-functional marketers who can execute across channels. Marketing teams average 13 people and make up about 4% of headcount. Hiring is strong: 87% of companies have open marketing roles and 100% of companies with over $500M funding are hiring. 34% of open roles focus on events and ecosystem channels as inbound declines. Growth and product marketing roles account for 37% of openings, which shows a continued focus on demand generation and positioning. AI is now a baseline skill - 84% of job descriptions mention it.
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