TLDR Tech / Marketing
How We Used Contact-Level Signals in Our ABM Gifting Strategy
This campaign targeted high-intent ABM marketers using contact-level engagement signals, then led them through a multi-step gifting experience built around the Oura Ring. First, selected prospects received an invite email framing the offer. After opting in, they were sent a sizing kit along with a brochure containing a QR code. Scanning the code led to a short, self-guided walkthrough that connected biometric signals to buyer intent, reinforcing the product narrative. At the end, recipients could request the ring and optionally book time, but no meeting was required.
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