TLDR Tech / Marketing
How We Grew Toro TMS's Content From 5% to 25% of Revenue
Toro grew content from 5% to more than 25% of revenue by focusing on high-intent SEO instead of chasing traffic volume. Its strategy targeted category, comparison, and template keywords that signaled buying intent, then paired them with detailed product-led content built from customer and employee interviews. The approach produced 43 first page rankings from 46 articles, a 93% success rate, and increased opportunity volume by 350% and booked revenue by 362% year over year. The content mirrored real sales conversations by addressing workflows, use cases, and product strengths in depth rather than publishing generic comparisons. The same content also improved AI discoverability, giving Toro 91% visibility in Google AI Overviews and helping it appear in AI-generated software recommendations.
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