TLDR Tech / Product
How we got 3.6M views & 9,000 demos on a Monday morning launch
LaunchVideo coordinated Helena's launch to 3.6M views, 10x homepage traffic, and 70%+ positive sentiment, taking founder Seijin Jung from 147 followers to 3,000+ in a week. The team rejected the "AI CMO" frame to avoid threatening buyer CMOs, anchored Helena as the "first autonomous AI marketer," and shifted the launch from the standard Tuesday 7 am PT window to Monday to dodge a crowded feed where competing launches all stayed under 3M views.
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