TLDR Tech / Marketing
How to train Claude to sound like your brand
Claude's brand skills begin by gathering all brand materials and auditing them into what to keep and what to avoid. Those inputs are then shaped into core files. A foundation file sets mission, audience, positioning, personality, and boundaries. A voice guide uses before-and-after examples to teach tone shifts across contexts. Visual rules define colors, typography, layout, and imagery direction. A formats file adjusts tone by channel. The system ends with a SKILL.md file that controls workflow and a final checklist before any output.
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