TLDR Tech / Marketing
How to Think About Influencers: Death to Authenticity
Influencer marketing is emerging as the fourth era of media, following print, TV, and search, with social platforms enabling creators to shape culture uniquely. Long-term influencer campaigns yield 51% higher ROI than the average, and sustained collaborations with creators boost ROI by 38%. Despite this, 45% of marketers still prioritize follower count, and 80% of brands exhibit caution in their creator strategies.
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