TLDR Tech / Marketing
How to measure your site's topical authority
Topical authority is a crucial site-level signal that can influence search rankings more than individual page quality. Google evaluates a site's content focus using metrics like siteFocusScore and siteRadius. Off-topic content can dilute authority, even if core pages are strong. To improve topical authority, audit all pages, identify and prune or redirect low-relevance content to maintain a tight focus, as unfocused expansion can harm visibility.
Read the full story