TLDR Tech / Founders
How to measure the impact of AI search the right way
Someone can discover you in ChatGPT, Google your company a week later, and show up in GA4 as Direct traffic. That is why AI search can look tiny in your analytics even when customers are using it. Only about 1% of people click citations in Google AI Overviews, and 70.6% of AI-referred visits are recorded as Direct. Before deciding AI search is doing nothing, add ChatGPT, Claude, Perplexity, and Google AI to your "How did you hear about us?" question. Then tag the same answers in your sales calls.
Read the full story