TLDR Tech / Marketing
How to measure the impact of AI search the right way
AI search is driving real demand, but most teams still measure it through referral traffic, which rarely shows up. Only around 1% of users click AI citations, and much of that traffic is misattributed or shows up as direct, making last-click models unreliable. Instead, use an “AI visibility ladder” that tracks leading indicators like crawl rate and citation share. It should also look at quality signals like how a brand is positioned in answers, and lagging indicators like self-reported attribution and win rate.
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