TLDR Tech / Founders
How to Kill Churn
You can't out-onboard a customer who only needed you once. 10% monthly churn means rebuilding 70% of your user base every year. The biggest lever is category choice, because a daily marketer workflow retains nothing like a one-time birthday-card job. Blended churn hides the split between sticky cohorts and tourists, so the work is steering ICP, onboarding, and acquisition toward the people who come back. Annual plans, dunning, and win-back flows help at the margin, but choosing a repeat-usage customer is the whole game.
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