TLDR Tech / Marketing
How to build your marketing strategy in Claude
Most marketers get weak results from AI because their strategy is unclear or disconnected from daily work. This article shows how to fix this by building a central /marketing-strategy skill in Claude that acts as a living strategy document used in every task. It outlines 7 exercises, like ICP prioritization, positioning, and revenue levers, to create a structured and usable strategy. Teams should use this skill daily for briefs, content reviews, and prioritization so work aligns with core goals instead of random execution. Storing and updating the skill in GitHub keeps it consistent across the team and ensures strategy evolves with the business.
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