TLDR Tech / Design
How to Apply Nir Eyal's Hook Model to AI Products, Safely
Nir Eyal's Hook Model—trigger, action, reward, investment—maps onto AI products almost perfectly, with variable rewards and frictionless chat boxes arriving nearly pre-built. Eyal's own "Manipulation Matrix" and regret test offer a check: products that improve users' lives and that builders would use themselves qualify as facilitators, while those failing both tests risk becoming exploitative "dealers." The loop measures consumption, not benefit, so real success requires tracking outcomes like time saved rather than engagement metrics like messages sent.
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