TLDR Tech / Marketing
How Sony sold 400 million Walkmans
Sony's Walkman success stemmed from strategic feature removal, not addition. Despite market demand for recording, its exclusion lowered the price to $150, reduced size, and clarified its purpose. This led to 200 million cassette Walkman sales and 400 million across all formats. The lesson: use customer data to understand current behavior, but innovate based on desired future behavior rather than stated feature requests.
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