TLDR Tech / Marketing
How Scotts Miracle-Gro evolves marketing as gardening goes year-round
The brand is adapting its marketing to a consumer base reshaped by Gen Z, millennials, and post-pandemic behavior shifts. The company has moved from weekend-warrior messaging and large-format packaging to always-on digital engagement and e-commerce-friendly products. Sports marketing plays a growing role, with the brand tying into ESPN Opening Day, March Madness, and a new stadium naming rights deal for the Columbus Crew.
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