TLDR Tech / Founders
How PostHog Built a Marketing Engine That Actually Drives Growth
Tens of millions in ARR, $1.4B valuation, zero outbound sales calls ever. Usage-based pricing with a generous free tier means one engineer installs it for a side project and it spreads inside the company the way Figma did. Their newsletter has 75K subscribers and never mentions PostHog - just teaches engineers how to build better products.
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