TLDR Tech / Marketing
How music marketing works
Modern music marketing is heavily engineered, with teams running fan pages, seeding content, and using algorithm tactics to simulate organic buzz. TikTok and Meta now control distribution more than traditional media, amplifying only select artists. Labels use streaming and engagement data to spot talent, so existing momentum is required before signing. Awareness can be manufactured through these systems, but fandom still depends on an authentic connection with audiences.
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