TLDR Tech / Marketing
How long should your free trial be? (9 minute read)
Test trial length based on how quickly users experience value, how often they need to return, and the cost of free access. Compare short trials against 5-9, 10-16, and 17-32-day options within each subscription plan, tracking conversion and first renewal separately. For monthly plans, test 10-16 days rather than assuming longer is better. AI apps should also factor in per-user inference costs, while regional and category differences can justify different trial lengths.
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