TLDR Tech / Marketing
How LinkedIn is helping B2B marketers reach audiences at scale with creators and video
LinkedIn is helping B2B marketers scale influence with video through Top Voices 360 sponsorships, enhanced BrandLink features, and flexible CTV buying. Brands can sponsor content across shows, co-branded posts, and events. BrandLink expands reach to 40+ publishers, simplifies campaign setup, and streamlines payments via Stripe. Flexible CTV buying through The Trade Desk offers programmatic options. Video and creator campaigns drive results, with 82% of marketers citing ROI, 81% noting faster sales cycles, and 56% of buyers relying on creator input to finalize decisions.
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