TLDR Tech / Design
How Kit Studio drew on St. John's walls for an anti-bland rebrand
Modern branding has become increasingly bland and simplified due to digital optimization, often stripping historic identities of texture and personality. In rebranding St. John's College, Kit Studio pushed back against that trend by drawing from the college's real architecture, archives, colors, and craftsmanship, creating detailed hand-drawn designs that preserve warmth and heritage while still working across modern digital platforms.
Read the full story