TLDR Tech / Marketing
How I (accidentally?) went from Lifecycle Marketer to Product Manager
A lifecycle marketer transitioned into a product manager role through embedded product work, not a planned switch. Leading iterative in-app projects and using AI to prototype solutions shifted ownership from execution to problem definition. Internal support helped formalize the move. The role change requires giving up solo execution and focusing on defining problems and aligning teams. Lifecycle skills translate well, especially prioritization and building user experiences.
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