How Gen Alpha is Redefining Back-to-School Spending

2026-08-21

Generation Alpha is increasingly influencing household spending, with children directly impacting 48% of parental expenditures in the US and UK. For back-to-school, families anticipate an average spend of $922, and 73% plan to use AI for product research, price comparison, or budget planning. Children are also gaining more autonomy, with 40% of parents letting them add items to digital carts.