TLDR Tech / Marketing
How G2 Reviews Are Building the Trust Layer of AI Search in B2B
ChatGPT and Perplexity are increasingly citing G2 for software recommendations, often over traditional search results. G2 saw a surge to approximately 23,700 citations in Perplexity and 12,000 in ChatGPT, as 71% of B2B buyers now use AI for research. AI models depend on fresh reviews, ratings, and comparisons to substantiate answers, making recent, high-quality customer feedback more influential than search rankings.
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