TLDR Tech / Marketing
How Creators Are Showing Up in AI Answers in 2026
In 2026, 56% of consumers utilizing AI for shopping prefer recommendations that incorporate creator reviews. Creators play a crucial role in the early stages of the buying journey, building confidence and refining product shortlists, while ratings and retailer data still finalize purchase decisions. Shoppers prioritize recommendations from everyday customers sharing genuine experiences (52%) over celebrities (13%), and only 21% believe a large following indicates creator credibility. This interest in creator-driven recommendations diminishes with age, dropping from 65% among Gen Z and Millennials to 34% among Baby Boomers.
Read the full story