TLDR Tech / Marketing
How ChatGPT's internal search system impacts AI visibility
New research reveals that a March model update in ChatGPT significantly reduced the number of cited domains per response, concentrating visibility on fewer high-authority sources. The system now uses 'fan-out queries' targeting specific trusted domains, and product searches receive individual retrieval commands. The study differentiates between parametric visibility (from training data) and dynamic visibility (from real-time search), emphasizing that unknown brands may not surface even with search enabled.
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