TLDR Tech / Practical
How ChatGPT Handles Web Searches
An Ahrefs analysis of 66.6 million free, anonymous ChatGPT responses and their associated 15 million web searches indicates that the AI initiates a search for only 14.4% of its answers. The study reveals that ChatGPT primarily draws factual information from official brand websites and original sources, with less frequent citation of aggregator or summary sites. The data also suggests a growing trend of citations directed towards partner publications and direct sources over time.
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