TLDR Tech / Marketing
How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs)
ChatGPT visibility depends as much on technical setup as content quality. It favors pages that are easy to scrape, meaning brands should publish key information like pricing and specs in plain HTML instead of JavaScript, images, or PDFs. It also tends to cite third-party sources like Reddit and review sites over brand websites, even when using brand content. To improve visibility, brands should build credible external coverage and focus on fewer, more authoritative pages since results are deduplicated by domain.
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